Search Engine Optimization :-
SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
Having cleared up the approaches to search engine optimization, we can now go through what the different types of SEO are:
On-page SEO (on-site SEO)
Off-page SEO (off-site SEO)
Technical SEO
Local SEO
When searching for a service or product online, users are more likely to choose one of the top five suggestions that the search engine shows them. SEO helps you rank higher in search results and garner more visibility online, making potential customers more likely to click over to your site and convert.
To understand the process you have to create a plan, have a strategy, and know all the steps in the process:
Audit.
Technical SEO.
Keyword Research.
Location Demographics.
Content Strategy.
Content Writing & Editing.
Ranking.
Step 1: Make a list of important, relevant topics based on what you know about your business:
Step 2: Fill in those topic buckets with keywords. ...
Step 3: Understand How Intent Affects Keyword Research and Analyze Accordingly. ...
Step 4: Research related search terms. ...
Step 5: Use keyword research tools to your advantage.
Unlike other popular marketing channels, SEO does not work instantly. Most professionals expect to see results in as low as 2 months, but SEO can take as much as 12 months to work. While every company's SEO strategy differs, most businesses can expect to see considerable results in 6 to 12 months.
SEO is worthwhile if you have the right strategy in place and work with a partner that knows how to get results. About 93% of online experiences begin with a search engine, and the close rate of SEO leads is much higher than that of traditional marketing. So, SEO provides an impressive return on investment (ROI).
A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.
A social media strategy will help you map out a plan to stand out from the crowd, build an audience of activated and informed followers, and create an environment where you can take leads and massage them through the buying cycle, from awareness to consideration to purchase phase.
Here are seven steps to creating a successful social media strategy which includes:
1) Set goals for your business. ...
2) Research your audience. ...
3) Research your competitors. ...
4) Choose your social platforms. ...
5) Plan your content. ...
What makes a good social media post? ...
6) Manage and engage your community. ...
7) Grow your following.
One of the reasons social media marketing is so effective is the fact that digital consumers spend 2.5+ hours on social platforms daily. That means, for nearly three hours a day, you have a chance to reach your target customers with your products and services.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Optimize for Google My Business.
Engage on social media and add posts to Google My Business.
Ensure your name, address, and phone number are consistent online.
Optimize online directories and citations.
Perform a local SEO audit.
Improve your internal linking structure.
